FESTIVE SEASON A GOOD TIME TO SELL

The market does not go on holiday during the festive season and neither should sellers, says Realmark director John Percudani.

"Christmas and New Year is when people have more time to think, plan, and visit properties they're interested in buying; it's a myth that Christmas time is quiet," Mr Percudani said.

"Historically we've found the festive season to have no great impact on the market, it's quite the opposite, agents that market properties at this time often record a good response.

"And the fact that because less agents are active and less properties are being offered means there's little competition around at this time for sellers that are on the market with a proactive agent."

"It's important to keep in mind that people who are looking to buy will buy at any time of year. When a buyer is attracted to a home they will act," he said.

Mr Percudani said this misconception came up year after year and was probably fuelled by some agents seeking to have a holiday rather than seeing the opportunity.

"In other parts of Australia agencies are aggressively marketing property during this period and early in January to take advantage of the buyer availability," Mr Percudani said.

"Our agents come across it every Christmas, many people don't want to sell at this time of year because they think it will give them a bad result, but the fact is people are usually thinking about buying more than ever."

"Also, selling a home is about strategy and if the strategy is carried out correctly it doesn't matter what time of year it is."

Mr Percudani said buyers may want to use the holiday season to find the right home.

"It looks as if affordability is going to be impacted in the first half of the new year and buyers should be looking to act ahead of the curve," he said.