FRESH PRODUCE CLOTHING RAPIDLY EXPANDS RETAIL PRESENCE THROUGHOUT THE USA

Women and children's apparel company increases market presence with two new stores and expansion of two existing retail locations

Fresh Produce recently opened a new store in the Mall of Georgia, located in Buford, Georgia. The opening was significant as most retail locations are near the coast.
Fresh Produce recently opened a new store in the Mall of Georgia, located in Buford, Georgia. The opening was significant as most retail locations are near the coast.
  • Fresh Produce recently opened a new store in the Mall of Georgia, located in Buford, Georgia. The opening was significant as most retail locations are near the coast.
    Fresh Produce recently opened a new store in the Mall of Georgia, located in Buford, Georgia. The opening was significant as most retail locations are near the coast.
    Fresh Produce recently opened a new store in the Mall of Georgia, located in Buford, Georgia. The opening was significant as most retail locations are near the coast.
    Fresh Produce recently opened a new store in the Mall of Georgia, located in Buford, Georgia. The opening was significant as most retail locations are near the coast.
  • Inside the new Fresh Produce Clothes store in the Mall of Georgia located in Buford, Georgia.
    Inside the new Fresh Produce Clothes store in the Mall of Georgia located in Buford, Georgia.
    Inside the new Fresh Produce Clothes store in the Mall of Georgia located in Buford, Georgia.
    Inside the new Fresh Produce Clothes store in the Mall of Georgia located in Buford, Georgia.
  • Fresh Produce Clothes newly re-opened retail store in Tucson, Arizona. The new store features nearly 700 more square feet than the previous location.
    Fresh Produce Clothes newly re-opened retail store in Tucson, Arizona. The new store features nearly 700 more square feet than the previous location.
    Fresh Produce Clothes newly re-opened retail store in Tucson, Arizona. The new store features nearly 700 more square feet than the previous location.
    Fresh Produce Clothes newly re-opened retail store in Tucson, Arizona. The new store features nearly 700 more square feet than the previous location.
  • Fresh Produce Clothes recently moved their Tucson, Arizona store to a space with nearly 700 more square feet.
    Fresh Produce Clothes recently moved their Tucson, Arizona store to a space with nearly 700 more square feet.
    Fresh Produce Clothes recently moved their Tucson, Arizona store to a space with nearly 700 more square feet.
    Fresh Produce Clothes recently moved their Tucson, Arizona store to a space with nearly 700 more square feet.
BOULDER, CO (August  30, 2012 ) – Fresh Produce, LLC, the best-selling women and children’s sportswear company known for imaginative prints, bright colors and comfortable fabrics, is excited to announce the opening of two new Fresh Produce stores in Atlanta, GA and Pasadena, CA.  The clothing brand is also relocating two Arizona store locations to accommodate consumer demand.

After nearly 30 years of steady growth, Fresh Produce has rapidly begun to expand throughout the US.  The opening of the Atlanta, GA store on August 8, 2012 and the Pasadena, CA store on August 24, 2012 will increase the company owned retail locations to 27.  Fresh Produce is also currently sold at more than 400 independent retailers.

“There will be a lot more Fresh Produce locations popping up over the next few years,” said Mary Ellen Vernon, founder and CEO of Fresh Produce.  “Our company is ready to expand quickly; we have carefully selected a list of targets for our new retail locations and are actively working everyday to open more stores and to grow the Fresh Produce retail footprint.”

The Atlanta boutique will be the first retail store to be opened in an indoor shopping center, debuting at the Mall of Georgia. Located in one of the city’s most vibrant neighborhoods, the 2523 square foot shop is the perfect setting for the dynamic line.

“This expansion to a non-coastal market is indicative of an exciting time of growth for our nearly 30-year-old company,” said Mary Ellen Vernon.  “Our Atlanta customers, who have looked forward to visiting the Fresh Produce store on St. Simon Island for years, will now be able to shop Fresh Produce in their own backyard, allowing them to enjoy the clothes they love year round – not just on vacation.”

With the addition of the Pasadena, CA store, Fresh Produce will have ten retail locations in California.  The 2425 square foot Pasadena store is located at 32 E. Colorado Blvd. and is part of the historical Old Pasadena shopping district.

Both the Scottsdale and Tucson boutiques are relocating to accommodate the growing demand of consumers in the region.  The new Tucson store will have nearly 700 more square feet for expanded merchandising of the growing line.  The Scottsdale boutique will reopen in the Scottsdale Quarter at the end of October.

All stores will carry the entire Fresh Produce women and children’s line as well as Fresh Produce’s exclusive jewelry line, which launched this past March.  The women and children’s line retails entirely under $100.  Over 80% of Fresh Produce products are sourced, assembled, and made in the USA.



About Fresh Produce
For nearly three decades Fresh Produce has delighted women with inspiring color, vibrant prints and stylish, comfortable clothing. Collections of tops, pants, skirts and dresses feature a signature garment dye process with more than 80 percent produced right here in the USA. Fresh Produce presents an almost endless array of seasonless looks that truly inspire women to live life and enjoy color. Fresh Produce apparel is sold in more than 400 independent retail locations and 25 company-owned stores located across the United States, as well as online at freshproduceclothes.com