Arketi has been selected by PMG to develop and execute an integrated PR and digital marketing plan for the remainder of 2012 and 2013 for the aggressively growing software company. The engagement includes positioning, messaging and rebranding for the organization, as well as initiating a marketing automation-driven lead generation program, media and analyst relations, and thought leadership outreach.
“For nearly a decade, Arketi team members have acted as trusted advisors to us, and when we were ready for an ongoing agency partner we knew they were the right firm for us,” said Joe LeCompte, principal at PMG. “Arketi understands the complexity of BtoB technology and knows how to leverage PR and digital marketing to drive sales and deliver business results.”
PMG has been delivering smart, successful solutions and real results to demanding market leaders in finance, manufacturing, consumer goods, transportation and other enterprise users for nearly two decades. PMG’s powerful yet easy to deploy software goes beyond traditional IT service management, helping enterprise users create a better, smarter set of automated business processes that streamline operations, reduce costs and improve efficiency.
“With more than 50 successful deployments within Fortune 2000 enterprises, an enviable customer retention rate and a continual stream of customer accolades, PMG has built a solid and proven track record of success as a software developer,” said Micky Long, vice president and lead nurturing practice director at Arketi. “Over the years, we have formed a strong partnership with PMG, and we know that working together with them we will be able to greatly advance the company’s position in the market, accelerate growth and generate revenue.”
More than 20 percent of the Global 100 relies on PMG to deploy business process automation software that streamlines operations, reduces costs and improves efficiency. With cloud-based and on-premise solutions that transcend traditional IT service management and catalog software, PMG gives business and IT professionals a smarter way to automate business processes. As a result, our clients handle internal service requests faster with fewer manual processes and less reliance on staff intervention. For more information, please visit www.pmg.net.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brand Velocity, Concurrent, Extol, Jacada, PrimeRevenue, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.