Tackling the subject of traditional PR strategies, the latest Arketi Insights continues the series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers. Best Practices in BtoB PR is available for free download at www.arketi.com/2012traditionalprinsights.
This issue of Arketi Insights provides a refresher course on media relations, news writing and trade show outreach – three public relations “basics.” Key takeaways from this publication include pitching relevant stories and following up with care, crafting powerful quotes for news releases, and engaging target audiences at trade shows.
“While social media has monopolized the public relations limelight lately, traditional PR activities remain integral to building trust, increasing brand awareness and generating sales leads,” said Joy Reddy, Arketi account supervisor and author of Best Practices in BtoB PR. “Effectively leveraging media relations, news writing, and trade show outreach positions the PR team for long-term success.”
Arketi Insights is a regular component of the agency’s ongoing Stop Selling. Start Listening. movement designed to help re-introduce BtoB marketers to a way of thinking that places buyers and their needs at the center of marketing priorities. The campaign also includes webinars and the sixth annual Technology CMO Roundtable held earlier this year.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include CorFire, Extol, Jacada, Knowlagent, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.