Catavolt Selects High-Tech BtoB Agency Arketi Group for Integrated PR and Marketing Engagement

Arketi to Execute Digital Marketing Initiatives for Enterprise Mobility Company

Catavolt
Catavolt
  • Catavolt
    Catavolt
    Catavolt
    Catavolt
  • George Mashini, CEO of Catavolt
    George Mashini, CEO of Catavolt
    George Mashini, CEO of Catavolt
    George Mashini, CEO of Catavolt
  • Arketi Group
    Arketi Group
    Arketi Group
    Arketi Group
  • Sami Jajeh, principal at Arketi
    Sami Jajeh, principal at Arketi
    Sami Jajeh, principal at Arketi
    Sami Jajeh, principal at Arketi
ATLANTA – Feb. 5, 2013 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Catavolt, the go-to solution for enterprise mobility, for an integrated communications engagement.

Arketi is developing and executing an integrated public relations and digital marketing plan for the emerging growth technology firm. The engagement includes a paid search campaign and a marketing automation-driven lead generation and nurturing program – two of Arketi’s rapidly growing practice areas.

Additionally, Arketi will be collaborating with Catavolt on messaging, media and analyst relations, content marketing, thought leadership and website development.

“Arketi has extensive, proven experience in helping BtoB companies generate leads and drive go-to-market strategy,” said George Mashini, CEO of Catavolt. “In Arketi we have found a partner capable of sharpening our brand and communicating our value proposition in a way that resonates with our target audiences.”

Using an easy-to-implement software architecture and an innovative multi-platform mobile app, Catavolt offers a secure pathway from virtually any enterprise data system to mobile devices. Customers enjoy access to real-time data anytime and anywhere in a simple user interface. With easy mobile access to reliable, critical business intelligence, decision makers can make more nimble business evaluations, create cost efficiencies, increase both sales and customer satisfaction, and stand out in an increasingly competitive marketplace.

“Because mobile technology platforms and standards are developing rapidly, clear messaging is critical to communicate Catavolt’s departure from ‘business as usual’ mobile development,” said Sami Jajeh, principal at Arketi. “Catavolt is rapidly growing, and we’re collaborating to position them at the forefront of the dynamic and developing market that is mobile application creation and development.”

About Catavolt, Inc.
Catavolt delivers an enterprise-grade cloud service that provides mobile knowledge workers with instant and secure access to enterprise data on mobile devices. Catavolt Extender provides an alternative to complex, time-consuming and costly mobile development platforms. The solution empowers organizations to leverage existing IT system assets in developing mobile applications. Catavolt is based in Alpharetta, GA and serves companies in a wide variety of industries. For more information about Catavolt and its Extender solution, visit www.catavolt.com.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Extol, Intradiem, Jacada, PrimeRevenue, Real Capital Analytics and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.