Public Relations Specialist Sally Albright Pursues Next Challenge

Albright's Experience and Creative Approach Would Enhance Any Communications Strategy

Washington D.C.-based public relations and new media specialist Sally Albright brings a forward-thinking approach to corporate communications. With a passion for advocacy, a talent for persuasion, and a solid background in media relations, Sally Albright exemplifies forward-thinking communication strategy and delivers measurable results. Albright skillfully employs attention-grabbing online news releases, fresh, appealing content, enthusiastic blogger outreach, and creative social networking tactics. She enjoys promoting worthy causes and seeks out projects that reflect her personal principles. Albright maintains a strong web presence and has utilized new media to achieve her professional goals for over a decade. While she enjoys promoting niche projects, Albright relishes the chance to apply her skills to a larger marketing operation.

Most recently, Albright served as New Media Director for Bentley for Governor. Her accomplishments for the campaign were singled out as "innovative" by several media outlets. Specifically, her "virtual yard sign" viral promotion played a pivotal role in Bentley's come-from-behind surge that clinched the party's nomination. She pioneered the use of location-based services to motivate and mobilize volunteers and publicize the candidate's public appearances.

After the primary, Albright opened Druid City Media, a political and corporate communications firm to help general election candidates make the best use of social media in their campaigns. She also founded TheSocialMediaCoach.net, a social media training service for small businesses and non-profits, and SocialCapitol.net, a network of socially conscious Capitol Hill operatives. Albright keeps up with emerging trends in social media and curates a database of essential resources.